Autor:	Guitart, Ivan A., Stremersch, Stefan
Rok vydání:	2020
Předmět:	FOS: Economics and business 150402 Hospitality Management
ISSN:	0907-2020
DOI:	10.25384/sage.13277703.v1
Popis:	Supplemental Material, Online_search_RR5_-_Web_Appendix_09072020_PDF for The Impact of Informational and Emotional Television Ad Content on Online Search and Sales by Ivan A. Guitart and Stefan Stremersch in Journal of Marketing Research
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::31a853b7ed470fbd6f325521017befd8 Zobrazit plný text záznamu