Percezioni, relazioni, interazioni e i misteri della black box

Autor:	Fiocca, Renato
Rok vydání:	2020
Předmět:	Marketing FOS: Economics and business Relationship Comportamento del consumatore Settore SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE Consumer behavior Relazioni
DOI:	10.15167/1824-3576/ipejm2020.1.1248
Popis:	The development of the ways in which firms can know in detail the needs and habits of consumers, up to the limit of personalized knowledge, make customers increasingly "defenseless". In this article, in a provocative way, it is argued that the black box can also be a useful point of reference for companies so that managers are induced to interpret data and information regarding buying and consumer behavior in an original way
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::313ff794953a6c014493fd5052f07b62 Zobrazit plný text záznamu