Leaders and elites: portrayals of smoking in popular films
| Autor: | S M Payne, M M Lauzen, M R Tafoya, C A Day, D M Dozier |
|---|---|
| Rok vydání: | 2005 |
| Předmět: |
Adult
Male Health (social science) Tobacco use Adolescent media_common.quotation_subject Motion Pictures Disease Personality Medicine Humans Child media_common Smoke White (horse) Motion Pictures as Topic business.industry Brief Report Smoking Public Health Environmental and Occupational Health Outcome measures Infant Middle Aged Leadership Content analysis Child Preschool Female business Social psychology Attitude to Health Demography |
| Zdroj: | Tobacco control. 14(1) |
| ISSN: | 1468-3318 |
| Popis: | Objective: To study frequency and traits of characters that smoke in films and to document on-screen consequences of tobacco use. Design: This study conducted a content analysis of the top 100 grossing films in 2002, with a total global gross of US$12.4 billion. Outcome measures: Three outcome measures were frequency of smoking incidents, traits of characters who smoke, and consequences of tobacco use. Results: 6% of characters smoked in 453 incidents, including 3% of children. In 92% of incidences, smoking had no consequences. The most frequent consequence was a verbal reprimand. Although tobacco is a leading cause of preventable deaths globally, only 0.4% of tobacco incidences resulted in death. No deaths were caused by disease. Characters who smoked tended to be major characters playing leadership roles. They tended to be from privileged elites: male, white, and mature. Conclusions: Films portray characters that smoke as leaders from privileged elites, making smoking more attractive to audience members. Because 99.6% of characters suffer no life threatening consequences from smoking on screen, smokers seem invincible, belying tobacco’s role as a leading cause of preventable deaths. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|