| Popis: |
Under the current conditions, more and more non-profit organizations consider that they do not have the necessary audience and that the message they send is distorted. The time has come for non-commercial organizations to take lessons from the business sector and to use some basic marketing techniques to revive their activity. To understand the non-profit sector and how marketing is applied in it, it is necessary to have an overall view of society. Society, social life in general, presents itself as a global social system structured in subsystems, which in their turn constitute independent systems with their own structures, mechanisms and functions. The non-profit sector, as well as organizations that are part of the sector, have been approached, over time, from various sociological, organizational, political, legal, management, economic etc. perspectives. |
