Event-management: Review and Systematization of Approaches of the Organization of Events
| Autor: | Julia Alekseevna Makarenko, Nikolay Evgenievich Sokolov, Sergey Gennadievich Ermakov |
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| Rok vydání: | 2017 |
| Předmět: |
event-менеджмент
Process management Business process media_common.quotation_subject promotion of consulting services business process event management publicity innovative business life cycle of the event Promotion (rank) management consulting JF20-2112 Effective method event marketing General Environmental Science media_common Structure (mathematical logic) business.industry Key features congress and exhibition activities Event management General Earth and Planetary Sciences System integration Political institutions and public administration (General) business Publicity |
| Zdroj: | Управленческое консультирование, Vol 0, Iss 9, Pp 140-148 (2018) |
| ISSN: | 1726-1139 |
| DOI: | 10.22394/1726-1139-2017-9-140-148 |
| Popis: | Event management is one of the most effective method of the promotion for companies de veloping innovative products and services and working in areas of the management consulting and system integration. Approaches of the organization of large mass actions which creating information occasions for participants and forming their publicity are analyzed in the article. Key features of the event management for innovative types of business and management consulting are considered. The recommendations describing the model and structure of the life cycle of mass events are also developed in the article. |
| Databáze: | OpenAIRE |
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