SATISFAÇÃO COM O CONSUMO DE VESTUÁRIO FEMININO DE TAMANHOS ESPECIAIS

Autor:	Elias Frederico, Gabriela Caitano Rodriguez, Rosane Rivera Torres, Bruna Munhoz Silva
Rok vydání:	2015
Předmět:	Consumption (economics) IMAGEM CORPORAL Higher education business.industry Exploratory research Advertising Product (category theory) Psychological aspects Clothing business Psychology Social psychology
Zdroj:	Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual) Universidade de São Paulo (USP) instacron:USP
ISSN:	2176-5308 1808-5792
DOI:	10.13037/gr.vol31n93.2990
Popis:	The consumption of plus size clothing for women was investigated with a non-probabilistic sample of 231 consumers. The literature review and the exploratory study enabled identifying antecedents of satisfaction: the expectations and experiences with the aspects of the product and the store and the psychological aspects. Results indicate that the experience with the brand and the store, as well as the psychological aspects, influence in satisfaction. It was also found that younger women with higher education and greater income who wore smaller sizes tend not only to have more expectations but also to demand more to be satisfied.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30d9dd3b7f283c437f1dbb9eb7f1d548 https://doi.org/10.13037/gr.vol31n93.2990 Zobrazit plný text záznamu