Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education
| Autor: | Esther Rozendaal, E.A. van Reijmersdal |
|---|---|
| Přispěvatelé: | Persuasive Communication (ASCoR, FMG) |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Communication
05 social sciences 050801 communication & media studies Advertising Interpersonal communication Transparency (behavior) Intercultural communication Communication and Media 0508 media and communications Arts and Humanities (miscellaneous) Digital native 0502 economics and business 050211 marketing Business Native advertising |
| Zdroj: | Communications : The European Journal of Communication Research, 45(3), 378-388. De Gruyter Communications, 45, 3, pp. 378-388 Communications, 45, 378-388 |
| ISSN: | 0341-2059 |
| Popis: | Contains fulltext : 219424.pdf (Publisher’s version ) (Open Access) This article elaborates on one of the main characteristics of digital native and embedded advertising: its lack of transparency. Challenges and opportunities for disclosing native advertising practices as well as how educational measures concerning this type of advertising should look are discussed. In addition, a future research agenda is presented. 11 p. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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