Effective use of quality function deployment and Kansei engineering for product planning with sensory customer requirements: A plain yogurt case
| Autor: | Gülser Köksal, Leman Esra Dolgun |
|---|---|
| Přispěvatelé: | Anadolu Üniversitesi, Mühendislik Fakültesi, Endüstri Mühendisliği Bölümü |
| Rok vydání: | 2017 |
| Předmět: |
Product Planning
Engineering Voice of the customer Process management business.industry 05 social sciences Ordinal Logistic Regression 04 agricultural and veterinary sciences Customer requirements Product planning 040401 food science Phase (combat) Industrial and Manufacturing Engineering 0404 agricultural biotechnology Kansei Engineering 0502 economics and business Quality Function Deployment Operations management Ordered logit Kansei engineering Safety Risk Reliability and Quality business Sensory Characteristics 050203 business & management Quality function deployment |
| Zdroj: | Quality Engineering. 30:569-582 |
| ISSN: | 1532-4222 0898-2112 |
| Popis: | WOS: 000459540000004 Product planning, as typically the first phase of quality function deployment, involves identifying customer requirements and translating them into technical requirements. Understanding true customer needs and setting targets for customer and technical requirements can be very difficult especially when sensory product characteristics such as taste, odor, and texture are concerned. In this study, effective approaches are developed and implemented for overcoming these difficulties in a plain yogurt case. A customer survey is designed using Kansei words and liking questions. Survey data are analyzed using hypothesis tests and building logistic regression models. Target setting processes are facilitated by optimizing these models. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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