A STUDY ON CUSTOMER SATISFACTION TOWARDS HERBAL PRODUCTS

Autor: Dr. K. S. Kavitha, T. Anish Fathima
Rok vydání: 2017
Předmět:
ISSN: 2348-0343
DOI: 10.5281/zenodo.1130813
Popis: Herbal products plays an important role in people’s life to protect them against various health issues. The study aims to identify the satisfaction of the customers towards herbal products in Erode district. The study was based on questionnaire with a sample of 100 respondents. The findings were analyzed using simple percentage analysis, chi-square test and friedman ranking test. Findings reveal that age, gender, educational qualification and type of family have significant association with customers level of satisfaction towards herbal products.
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