Creating and exploiting market knowledge assets
| Autor: | Eric M. Olson, Stanley F. Slater, Hans Eibe Sørensen |
|---|---|
| Rok vydání: | 2012 |
| Předmět: |
Knowledge management
Competitive intelligence business.industry Performance Strategy and Management Intelligence dissemination management Competitive Advantage Competitive advantage Management Information Systems Knowledge Management New product development Business Mailing list Product Development Customer intelligence Stock (geology) |
| Zdroj: | Slater, S F, Olson, E M & Sørensen, H E 2012, ' Creating and Exploiting Market Knowledge Assets ', Journal of Business Strategy, vol. 33, no. 4, pp. 18-27 . https://doi.org/10.1108/02756661211242672 |
| ISSN: | 0275-6668 |
| DOI: | 10.1108/02756661211242672 |
| Popis: | PurposeThe purpose of this paper is to identify the components of a knowledge management system that contribute to superior new product program performance.Design/methodology/approachAn extensive review of the academic and managerial literatures that deal with knowledge management's contribution to superior performance was first undertaken. After identifying gaps in the literature, a comprehensive model of a knowledge management system was developed. Where possible, existing measures of the constructs in this model were utilized. A questionnaire was developed, a commercial mailing list purchased, and a two wave mailing which produced a 15.8 percent response rate conducted.FindingsThe paper finds that customer intelligence generation, competitor intelligence generation, technological intelligence generation, and intelligence dissemination all contribute to the stock of knowledge assets (ppResearch limitations/implicationsThis is a cross‐sectional study so causality should not be implied. The study was conducted among companies competing in high‐tech industries so there may be questions about generalizability.Practical implicationsWithin the limitations of the research design, this study demonstrates the components of a knowledge management system. It provides numerous examples of the techniques utilized and companies that utilize them.Originality/valueThe paper identifies the components of a knowledge management system that contribute to superior new product program performance. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|