The Factors of the Bank Customer (Dis)loyalty in Portfolio Choices
| Autor: | Andrea Schinzano, Umberto Salinas |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
Actuarial science
bank customer loyalty customer satisfaction behavioral finance media_common.quotation_subject General Engineering Energy Engineering and Power Technology Behavioral economics Logistic regression survival analysis Loyalty business model logit regression Order (business) Loyalty Kaplan-Meier method Portfolio MIFID questionnaire Customer satisfaction Business portfolio choices media_common |
| Zdroj: | Procedia Economics and Finance. 17:192-201 |
| ISSN: | 2212-5671 |
| Popis: | The aim of this study is to find statistical methods able to support and to help banks to identify their customers’ characteristics that might influence their (dis)loyalty in portfolio choices. In the first step, cluster analysis is used to identify the main customer's features. In the second step, in order to pinpoint these factors, survival analysis and logit regression are used jointly, based on the dataset of “Banca Popolare di Puglia e Basilicata”. Survival analysis aims to estimate, in terms of time, the desire of customers to benefit from banking services in portfolio choices. Finally, logit regression aims to describe the potential unfaithful customer. |
| Databáze: | OpenAIRE |
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