The VCG Auction in Theory and Practice
| Autor: | Harris Christopher K, Hal R. Varian |
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| Rok vydání: | 2014 |
| Předmět: | |
| Zdroj: | American Economic Review. 104:442-445 |
| ISSN: | 0002-8282 |
| DOI: | 10.1257/aer.104.5.442 |
| Popis: | We describe two auction forms for search engine advertising and present two simple theoretical results concerning i) the estimation of click-through rates and ii) how to adjust the auctions for broad match search. We also describe some of the practical issues involved in implementing a VCG auction. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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