Conceptualizing non-voluntary anti-consumption: A practice-based study on market resistance in poor circumstances

Autor: Hanna Leipämaa-Leskinen, Henna Syrjälä, Pirjo Laaksonen
Rok vydání: 2014
Předmět:
Zdroj: Journal of Consumer Culture. 16:255-278
ISSN: 1741-2900
1469-5405
DOI: 10.1177/1469540514521082
Popis: This study presents a novel conceptual illustration of the non-voluntary anti-consumption practices that evolve in poor circumstances. The study brings a complementary and contrasting perspective to current discussions on anti-consumption by clarifying the understanding of non-voluntary anti-consumption practices and market resistance. Three conceptual elements—hidden, repressed and innovative—are identified to characterize non-voluntary anti-consumption practices; these elements are different from those of voluntary anti-consumption, which are collective, active and/or self-expressive. Applying the social constructivist practice-based approach, the analysis shows how the three types of non-voluntary anti-consumption practices—engaging in simple life, mastering consumerism and exploiting systems—are intertwined with other social practices and how they enable the poor to hold agency.
Databáze: OpenAIRE