The Impact of Denying a Direct-to-Consumer Advertised Drug Request on the Patient/Physician Relationship
| Autor: | Julia E. Blose, Rhonda W. Mack |
|---|---|
| Rok vydání: | 2009 |
| Předmět: |
Adult
Male Drug Direct-to-consumer advertising Adolescent media_common.quotation_subject Drug Prescriptions Compliance (psychology) Young Adult Sex Factors Denial Patient satisfaction Advertising medicine Humans Physician patient relationship Medical prescription media_common Marketing Analysis of Variance Physician-Patient Relations business.industry Refusal to Treat medicine.disease Test (assessment) Patient Satisfaction General Health Professions Female Medical emergency business Attitude to Health Social psychology |
| Zdroj: | Health Marketing Quarterly. 26:315-332 |
| ISSN: | 1545-0864 0735-9683 |
| Popis: | Using a scenario-based approach, an experiment is conducted to test whether the decision a physician makes to deny a prescription request (when a patient has requested a drug he or she has seen in a direct-to-consumer [DTC] ad) significantly impacts patient outcomes such as patient satisfaction and compliance intentions. The results suggest physicians can expect patient response to the denial of such a request to vary by the patient's gender in addition to the criticality of the condition being treated. The results also suggest, when treating less critical conditions, a physician can mitigate the negative effects of a denial with relatively little additional effort. |
| Databáze: | OpenAIRE |
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