Willingness to pay for beef is highly transferrable between different consumer groups
| Autor: | S.P.F. Bonny, Rod Polkinghorne, Linda J. Farmer, David W. Pethick, Paul Allen, J. Wierzbicki, Graham E. Gardner, I. Legrand, Jean-François Hocquette |
|---|---|
| Přispěvatelé: | Unité Mixte de Recherche sur les Herbivores - UMR 1213 (UMRH), Institut National de la Recherche Agronomique (INRA)-VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement (VAS)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement, School of Veterinary and Life Sciences, Murdoch University, Service Qualité des Viandes, Institut de l'élevage (IDELE), Polish Beef Association, Teagasc Agriculture and Food Development Authority (Teagasc), Agri-Food and Biosciences Institute, Birkenwood Pty Ltd, 431 Timor Road, Independent Researcher, Unité Mixte de Recherches sur les Herbivores - UMR 1213 (UMRH), VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement (VAS)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Institut National de la Recherche Agronomique (INRA), Institut de l'Elevage, Independent researcher |
| Jazyk: | angličtina |
| Rok vydání: | 2017 |
| Předmět: |
consumer testing
[SDV]Life Sciences [q-bio] consommateur bœuf beef value demographics Europe Northern ireland consumers Testing protocols Willingness to pay 0502 economics and business Grading (education) Socioeconomics 2. Zero hunger démographie de population 05 social sciences 0402 animal and dairy science food and beverages 04 agricultural and veterinary sciences General Medicine 040201 dairy & animal science Country of origin 050202 agricultural economics & policy Business europe |
| Zdroj: | Advances in Animal Biosciences Advances in Animal Biosciences, Cambridge University Press, 2017, 8, pp.s72-s75. ⟨10.1017/s2040470017001753⟩ Advances in Animal Biosciences (8), s72-s75. (2017) |
| ISSN: | 2040-4700 2040-4719 |
| DOI: | 10.1017/s2040470017001753⟩ |
| Popis: | Accurately quantifying a consumer’s willingness to pay (WTP) for beef of different eating qualities is intrinsically linked to the development of eating-quality-based meat grading systems, and therefore the delivery of consistent, quality beef to the consumer. Following Australian MSA (Meat Standards Australia) testing protocols, over 19 000 consumers from Northern Ireland, Poland, Ireland, France and Australia were asked to detail their willingness to pay for beef from one of four categories that best described the sample; unsatisfactory, good-every-day, better-than-every-day or premium quality. These figures were subsequently converted to a proportion relative to the good-every-day category (P-WTP) to allow comparison between different currencies and time periods. Consumers also answered a short demographic questionnaire. Consumer P-WTP was found to be remarkably consistent between different demographic groups. After quality grade, by far the greatest influence on P-WTP was country of origin. This difference was unable to be explained by the other demographic factors examined in this study, such as occupation, gender, frequency of consumption and the importance of beef in the diet. Therefore, we can conclude that the P-WTP for beef is highly transferrable between different consumer groups, but not countries. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|