The Future Store Initiative: Shopping for Knowledge/Knowledge for Shopping
Autor: | de Ap Ard-Pieter Man, T Graczewski |
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Přispěvatelé: | Management and Organisation |
Rok vydání: | 2013 |
Předmět: | |
Zdroj: | Knowledge Management and Innovation in Networks, 84-102 STARTPAGE=84;ENDPAGE=102;TITLE=Knowledge Management and Innovation in Networks |
DOI: | 10.4337/9781848443846.00012 |
Popis: | Building the retail store of the future with widely different partners requires much attention to the governance of knowledge and innovation processes. The German supermarket chain METRO did so effectively. This case highlights the importance of informal solution concepts, in combination with a clear vision, a strong lead partner and a tight deadline in bringing about the desired result. This recipe worked for the 50 companies that needed to come together to create an entirely new shopping experience. |
Databáze: | OpenAIRE |
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