Preventing domestic violence in the african american community: assessing the impact of a dramatic radio serial
| Autor: | Kelly Mitchell-Clark, Oscar H. Gandy, Ricardo J. Wray, Marissa Ghez, J. O. Stryker, Robert M. Hornik |
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| Rok vydání: | 2004 |
| Předmět: |
Male
Domestic Violence Health (social science) Recall Social perception Communication Public Health Environmental and Occupational Health Human factors and ergonomics Poison control Black People Library and Information Sciences Suicide prevention Radio Occupational safety and health Cross-Sectional Studies Injury prevention Domestic violence Humans Female Psychology Social psychology Demography Drama Program Evaluation |
| Zdroj: | Journal of health communication. 9(1) |
| ISSN: | 1081-0730 |
| Popis: | This article reports on the evaluation of "It's Your Business," a dramatic radio serial promoting domestic violence prevention in the African-American community that was made available for national broadcast. Radio stations in 4 study cities committed to airing the broadcasts. However, in only 1 of the 4 was the broadcast carried out in even a limited way. Consequently, only data from one city could be used to assess impact. Even there only 9 percent of the sample could confidently be called exposed, answering a recall question correctly and claiming to hear more than 2 episodes. These moderately exposed respondents scored higher than non-exposed respondents on 21 out of 27 anti-domestic violence beliefs and behaviors; 10 differences were statistically significant. However, the moderate exposure group only displayed stronger outcomes than a group who claimed exposure but could not recall much about the program in 2 out of the 27 outcomes at a statistically significant level. We conclude that the association of moderate exposure and anti-domestic violence outcomes was most likely an artifact of selective perception, and not a result of exposure alone. The evaluation points to the need to better understand how exposure can be achieved to complement our work on developing messages. |
| Databáze: | OpenAIRE |
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