Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging
| Autor: | Figen Eker, Emmanuelle Béguinot, Crawford Moodie, David Hammond, Yves Martinet, Karine Gallopel-Morvan |
|---|---|
| Přispěvatelé: | École des Hautes Études en Santé Publique [EHESP] (EHESP) |
| Jazyk: | angličtina |
| Rok vydání: | 2012 |
| Předmět: |
Adult
Male Health (social science) Interview Adolescent media_common.quotation_subject medicine.medical_treatment Smoking Prevention Tobacco Industry Product Labeling Tobacco industry Interviews as Topic 03 medical and health sciences Young Adult 0302 clinical medicine Perception Product Packaging Medicine Humans 030212 general & internal medicine Marketing Consumer behaviour health care economics and organizations media_common Aged Consumption (economics) Motivation 030505 public health business.industry Data Collection Public Health Environmental and Occupational Health Advertising Tobacco Products Consumer Behavior Middle Aged Logistic Models behavior and behavior mechanisms Smoking cessation Female Smoking Cessation [SDV.SPEE]Life Sciences [q-bio]/Santé publique et épidémiologie Packaging and labeling 0305 other medical science Cigarette pack business Attitude to Health |
| Zdroj: | Tobacco Control Tobacco Control, BMJ Publishing Group, 2012, 21 (5), pp.502-506. ⟨10.1136/tobaccocontrol-2011-050079⟩ |
| ISSN: | 0964-4563 1468-3318 |
| DOI: | 10.1136/tobaccocontrol-2011-050079⟩ |
| Popis: | International audience; Background: In the face of comprehensive bans on the marketing of tobacco products, packaging has become an increasingly important promotional tool for the tobacco industry. A ban on the use of branding on tobacco packaging, known as 'plain' packaging, has emerged as a promising regulatory strategy. The current study sought to examine perceptions of cigarette packaging among adults in France.Methods: Adult smokers and non-smokers (N=836) were surveyed using computer-assisted personal interviewing to assess perceptions of pack design by comparing 'regular' branded packs and 'limited edition' packs (with novel designs or innovations) with 'plain' versions of these packs with all branding, including colour, removed.Results: Plain packs (PP) were less likely than regular packs, and particularly limited edition packs, to be considered attractive, attention grabbing and likely to motivate youth purchase. PPs were also rated as the most effective in convincing non-smokers not to start and smokers to reduce consumption and quit. Logistic regression showed that smokers motivated to quit, in comparison to smokers not motivated to quit, were significantly more likely to consider the PPs as the packs most likely to motivate cessation.Conclusions: Novel cigarette packaging, in the form of limited edition packs, had the highest ratings of consumer appeal, ahead of regular branded packs and also PPs. Interestingly, PPs were perceived to be the packs most likely to promote cessation among those adults with quitting intentions. Plain packaging, therefore, may be a means of helping existing adult smokers motivated to quit to do so. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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