Quantifying Social Influence in an Online Cultural Market
| Autor: | Coco Krumme, Galen Pickard, Manuel Cebrian, Sandy Pentland |
|---|---|
| Přispěvatelé: | Massachusetts Institute of Technology. Media Laboratory, Program in Media Arts and Sciences (Massachusetts Institute of Technology), Pentland, Alex Paul, Krumme, Katherine Ann, Cebrian, Manuel, Pickard, Galen E. |
| Jazyk: | angličtina |
| Rok vydání: | 2010 |
| Předmět: |
Download
Science Policy lcsh:Medicine Sample (statistics) Conventional wisdom Biology Social and Behavioral Sciences Humans Chemistry (relationship) lcsh:Science Social influence Internet Multidisciplinary business.industry lcsh:R Models Theoretical Social marketing Socioeconomic Factors Social Marketing Computer Science Normative The Internet lcsh:Q business Social psychology Research Article |
| Zdroj: | PLoS PLoS ONE, Vol 7, Iss 5, p e33785 (2012) PLoS ONE |
| Popis: | We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role. United States. Dept. of the Air Force (Contract FA8721-05-C-0002) |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|