The impact of mass-media campaigns on physical activity

Autor: Nicolette R den Braver, Enrique Garcia Bengoechea, Sven Messing, Liam Kelly, Linda J Schoonmade, Kevin Volf, Joanna Zukowska, Peter Gelius, Sarah Forberger, Catherine B Woods, J Lakerveld
Přispěvatelé: Epidemiology and Data Science, APH - Health Behaviors & Chronic Diseases, APH - Methodology
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: European journal of public health, 32(Supp.4):iv71-iv83
den Braver, N R, Bengoechea, E G, Messing, S, Kelly, L, Schoonmade, L J, Volf, K, Zukowska, J, Gelius, P, Forberger, S, Woods, C B & Lakerveld, J 2022, ' The impact of mass-media campaigns on physical activity : a review of reviews through a policy lens ', European Journal of Public Health, vol. 32, no. Supplement_4, pp. IV71-IV83 . https://doi.org/10.1093/eurpub/ckac093.046, https://doi.org/10.1093/eurpub/ckac085, https://doi.org/10.1093/eurpub/ckac085
European Journal of Public Health, 32, IV71-IV83. Oxford University Press
European Journal of Public Health, 32(Supplement_4), IV71-IV83. Oxford University Press
ISSN: 1101-1262
DOI: 10.1093/eurpub/ckac093.046
Popis: Background This review of reviews aimed to: (1) summarize the evidence from published reviews on the effectiveness of mass-media campaigns to promote physical activity (PA) or PA-related determinants (intermediate psychological and proximal outcomes) and (2) to identify policy-relevant recommendations related to successful PA campaigns. Methods An extensive literature search was performed on 1 March 2021. Reviews that evaluated the impact of campaigns on distal (e.g. PA) and/or proximal outcomes of PA (awareness, knowledge, etc.) and that targeted the general population or subsets were included. Quality of reviews was assessed using the AMSTAR-2 tool. Policy-relevant recommendations were systematically derived and synthesized and formulated as good practice statements. A protocol was registered beforehand (ID: CRD42021249184). Results A total of 1915 studies were identified, of which 22 reviews were included. The most consistent evidence was found for the effectiveness of mass-media campaigns on proximal outcomes, while the evidence for distal outcomes was mixed. Good practice statements were derived: (1) to achieve behaviour change, mass-media is an important component of larger, multilevel and multicomponent strategies; (2) mass-media strategies should be coordinated and aligned at local- and national-level and be sustained, monitored and resourced at these levels and (3) media should be tailored to reduce socioeconomic inequalities. Conclusions Mass-media can play an important role in the promotion of PA. In general, evidence was more inconsistent for effectiveness on distal outcomes than for proximal outcomes. Policy-relevant recommendations include that mass-media strategies should be resourced, coordinated, aligned, sustained, monitored and evaluated on the local and national level.
Databáze: OpenAIRE
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