Impact of patient portal behavioral engagement on subsistence consumers’ wellbeing☆
| Autor: | Husain Salilul Akareem, Ahmed Shahriar Ferdous, Mikala Todd |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Marketing
Resource (biology) media_common.quotation_subject behavioral engagement 05 social sciences Patient portal Subsistence agriculture individual resource integration Service provider Literacy Behavioral engagement Global population wellbeing subsistence consumers Full Length Article 0502 economics and business Resource integration engagement-facilitating technologies 050211 marketing Business patient portal 050203 business & management media_common |
| Zdroj: | International Journal of Research in Marketing |
| ISSN: | 1873-8001 0167-8116 |
| Popis: | Subsistence consumers, representing almost half the global population, live on low incomes, possess low levels of literacy, and generally experience poor health. Technology is a tool used to facilitate stronger connections between consumers and support services, including for subsistence consumers. Given the unique characterization of subsistence marketplaces, research needs to examine potential associations between subsistence consumers' individual resource integration and wellbeing via their behavioral engagement with technologies. Research is also warranted that investigates the factors that can moderate this association. A 45-day customized patient portal app was delivered via 26 healthcare service providers, resulting in the surveying of 336 subsistence consumers who used the portal. The results indicate positive associations between subsistence consumers' individual resource integration, patient portal behavioral engagement, and wellbeing. They also indicate that these associations are strengthened by service provider's resource support and subjective norms, and weakened by medical mistrust. Theoretical and managerial implications from this study’s findings are discussed. Highlights • Fills key research gaps via a patient portal field study of subsistence consumers. • Individual resource integration acts as an antecedent to behavioral engagement. • Behavioral engagement positively impacts on subsistence consumers' wellbeing. • Provider resource support, subjective norms, and medical mistrust act as moderators. • Informs practitioners about engagement-led technologies in a subsistence context. |
| Databáze: | OpenAIRE |
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