Serial Multiple Mediation of the Impact of Customer Knowledge Management on Sustainable Product Innovation by Innovative Work Behavior
Autor: | Rares Mocanu, Dan Florin Stanescu, Ruxandra Bejinaru, Constantin Bratianu |
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Jazyk: | angličtina |
Rok vydání: | 2021 |
Předmět: |
Customer knowledge
Knowledge management Work behavior Process (engineering) Computer science Geography Planning and Development customer knowledge management TJ807-830 Management Monitoring Policy and Law TD194-195 Renewable energy sources innovative work behavior GE1-350 Macro Open innovation Environmental effects of industries and plants Renewable Energy Sustainability and the Environment Product innovation business.industry open innovation sustainable product innovation Environmental sciences Mediation Semantic analysis (knowledge representation) business |
Zdroj: | Sustainability, Vol 13, Iss 12927, p 12927 (2021) BASE-Bielefeld Academic Search Engine Sustainability; Volume 13; Issue 22; Pages: 12927 |
ISSN: | 2071-1050 |
Popis: | Customer knowledge management (CKM) is a relatively new research domain, aiming at exploring the potential of customer knowledge for the open innovation process of companies. The present paper aims at performing a complex analysis of the serial mediation phenomenon of the impact of CKM on sustainable product innovation (SPI) by innovative work behavior (IWB). The dimensions considered for IWB in the present research are the following: idea exploration, idea generation, idea championing, and idea implementation. In the first phase of our research, we performed a semantic analysis of the main concepts, ideas, and theories, based on a critical literature review. Thus, we reached a deeper understanding of the complexity of the concept of knowledge by learning the theory of knowledge fields and knowledge dynamics. As a result of this conceptual phase, we designed the research model and a questionnaire to be addressed to managers from the business environment. In the quantitative phase of the present research, we used the statistical software packages, SPSS version 26.0, and the PROCESS macro for SPSS, version 3.5. We used well-known criteria for reliability, validation, and interpretation of the numerical results. The final results demonstrate a significant serial mediation phenomenon regarding the impact of CKM on SPI by the IWB. These results are important in developing the co-creation process of new products by using customer knowledge. The present research reveals some original ideas concerning the impact of CKM on SPI by using a serial mediation process performed by basic innovative work dimensions. The implications of the present research are significant for both academics and practitioners in designing open innovation in knowledge ecosystems. |
Databáze: | OpenAIRE |
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