The Predictors of the Willingness to Recommend a Visit for Diversified Tourism Attractions
| Autor: | Josef Navrátil, Kamil Pícha, Miha Lesjak, Vivian L. White Baravalle Gilliam |
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| Jazyk: | angličtina |
| Rok vydání: | 2015 |
| Předmět: |
media_common.quotation_subject
Closeness Q26 lcsh:Recreation. Leisure lcsh:GV1-1860 Pleasure experience motivation Perception 0502 economics and business Loyalty media_common Czech Republic 05 social sciences Novelty lcsh:Geography. Anthropology. Recreation loyalty Feeling lcsh:G quality 050211 marketing Willingness to recommend L83 Psychology Social psychology 050212 sport leisure & tourism Tourism |
| Zdroj: | Czech Journal of Tourism: Journal of Masaryk University, Vol 4, Iss 2, Pp 77-90 (2015) |
| ISSN: | 1805-3580 |
| Popis: | The predictors of a positive word-of-mouth experience as an important destination loyalty factor among tourist in the Šumava and South Bohemian Touristic Regions were studied via structural equation modelling. The perception of quality, on-site experience, and the perception of value as the mediators between the motivation to visit and the word-of-mouth experience were studied. The pleasant ‘natural’ environment, the history, the accessibility, and the closeness were found as the pull motivation factors. Social gathering, education, self-reflection, and relaxation were revealed as the push motivation factors. Speaking of the common-place factors, the complexity, the novelty, and the density were all identified as factors of perception of the visited environment. The on-site experience is given by pleasure, arousal, and dominance feelings. The model ‘motivation to visit → quality of environment → on-site experience → perceived value of environment → satisfaction with visit → willingness to recommend the visit’ was found as being appropriate for the collected data. |
| Databáze: | OpenAIRE |
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