The Impact of Marketing Information Systems on Brilliant Financial Performance in Hospital Industry

Autor:	Sajjad Mohemmed Atiyah, Mohammad Fahmi Ahmad, Arcelan Sadiq
Rok vydání:	2019
Předmět:	Financial performance Work (electrical) Public Health Environmental and Occupational Health Information system Marketing decision support system Marketing intelligence Business Marketing Element (criminal law) Marketing research Structural equation modeling
Zdroj:	Indian Journal of Public Health Research & Development. 10:589
ISSN:	0976-5506 0976-0245
DOI:	10.5958/0976-5506.2019.00564.3
Popis:	During the past few years, there have been tremendous attempts among various organizations to implement the marketing information systems to improve their financial performance, in general, information systems are an important element to support the performance, however, to apply these systems it is necessary to be analyzed and evaluated. Accordingly, The aim of this paper is to identify the impact of marketing information systems directly on brilliant financial performance, after a brief literature review an applied study was conducted among physicians that work in private hospitals in Iraq. To this end a model of the relations has been developed to be tested by linear regression and structural equation modeling, the results showed that marketing information systems directly affect the brilliant financial performance.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b84a96a0635c2d20ad88f695f7435ee https://doi.org/10.5958/0976-5506.2019.00564.3 Zobrazit plný text záznamu