Energy and its interplay with global corporate social responsibility and sustainability efforts
| Autor: | Amber A. Smith-Ditizio, Terry Damron, Amye Melton |
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| Rok vydání: | 2018 |
| Předmět: |
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Environmental economics Management Science and Operations Research Popularity Industrial and Manufacturing Engineering Green marketing Order (exchange) Management of Technology and Innovation Sustainability Carbon footprint Corporate social responsibility Business Marketing Social responsibility Reputation media_common |
| Zdroj: | International Journal of Services and Operations Management. 31:1 |
| ISSN: | 1744-2389 1744-2370 |
| DOI: | 10.1504/ijsom.2018.094180 |
| Popis: | There are many advantages to mandating CSR policies and practices that deal with the use of energy, with much that that responsibility of promoting green-based approaches and sustainability as part of a socially responsible company on it marketing activities. It is important to identify what each organisation could do to promote environmental gains directly related to the use of energy and the need to minimise the use of green-washing campaigns in order to boost company's reputation at minimal costs. Market expectations general illustrate that if an organisation does not provide certain services or products in a satisfactory manner, another organisation will gain business or popularity. Public awareness of energy, CSR, and eco-friendly actions at the corporate level are increasing playing a role in the global economy and empowered customers' purchase intentions. |
| Databáze: | OpenAIRE |
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