Impact of Mass Media and Interpersonal Health Communication on Smoking Cessation Attempts: A Study in North Karelia, 1989-1996
| Autor: | Tellervo Korhonen, Pekka Puska, Antti Uutela, Heikki J. Korhonen |
|---|---|
| Rok vydání: | 1998 |
| Předmět: |
Adult
Male medicine.medical_specialty Health (social science) Adolescent Impact evaluation medicine.medical_treatment Persuasive Communication Interpersonal communication Library and Information Sciences Interpersonal relationship medicine Health Status Indicators Humans Interpersonal Relations Longitudinal Studies Mass Media Health communication Finland Mass media business.industry Communication Public health Smoking Community Participation Public Health Environmental and Occupational Health Middle Aged Social relation Smoking cessation Female Smoking Cessation Psychology business Social psychology Demography |
| Zdroj: | University of Helsinki |
| ISSN: | 1087-0415 1081-0730 |
| DOI: | 10.1080/108107398127409 |
| Popis: | This article summarizes an impact evaluation of the North Karelia Project (Finnish CINDI program) on smoking cessation attempts. During the period 1989-1996, data were collected by annual surveys, with response rates varying from 66% to 76%. This study included 1,694 adult current smokers or persons who had quit smoking during the past year, out of a total of 6,011 respondents. Smoking cessation attempts during the past 12 months were examined as a dependent variable. Reported exposures to mass media and interpersonal health communication were examined as possible determinants of smoking cessation. Weekly exposure to mass media health messages was significantly associated with cessation attempts among men only. In contrast, interpersonal health communication, or social influence, was a significant determinant of cessation attempts among both sexes. Exposure to both mass media and interpersonal health communication had an even stronger impact on cessation attempts. Thus, interpersonal communication appears to be an important catalyst of community programs, and its inclusion should be emphasized to obtain a higher impact with community programs. |
| Databáze: | OpenAIRE |
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