Generating innovation opportunities::how to explore and absorb customer knowledge

Autor:	Carsten Bergenholtz, Anne Kallio
Jazyk:	angličtina
Rok vydání:	2011
Předmět:	Actionable knowledge Customer knowledge Knowledge management Relation (database) business.industry Strategy and Management General Engineering Computer Science Applications Community of practice Absorptive capacity Order (exchange) Industrial relations Action research business Law
Zdroj:	Kallio, A & Bergenholtz, C 2011, ' Generating innovation opportunities: how to explore and absorb customer knowledge ', International Journal of Technology Management, vol. 56, no. 2/3/4, pp. 172-187 . https://doi.org/10.1504/IJTM.2011.042981
DOI:	10.1504/IJTM.2011.042981
Popis:	This study examines how a company can generate innovationopportunities by exploring and absorbing customer knowledge. The explorationcan be performed via an in-depth or broad search for resources beyondorganisational boundaries. Salespeople are an essential channel for an in-depthsearch in relation to customers, since salespeople possess rich knowledge of thecustomers. In order to be useful, such knowledge has to be absorbed in thecompany. Most of the literature on absorptive capacity has focused on R&D,while less focus has been placed on studying the role of individuals in thedevelopment of integrative practices. This paper demonstrates how acommunity of practice can enable organisations to move from potentialabsorptive capacity to realised absorptive capacity.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2a459ba6298f0b1f1d72c858d8b58731 https://pure.au.dk/portal/da/publications/generating-innovation-opportunities(ae72eb71-ebb1-44d5-ae52-a451b9e630b7).html Zobrazit plný text záznamu