THE LEVEL OF UTILITY AND TRUSTINESS OF THE STATISTICAL DATA PROVIDED BY TOURISM AUTHORITIES TO THE STAKEHOLDERS OF TOURISM INDUSTRY

Autor: Dias, Francisco, Viana, Ana Sofia, Deus, Anita, Reis, Mariana, Dinis, Beatriz, Gomes, Gonçalo, Ramos, Dulcineia
Rok vydání: 2017
Předmět:
DOI: 10.13140/rg.2.2.32404.81284
Popis: When destination management organizations (DMO) are about to create (or adopt) a monitoring system for a continuous assessment of tourism performance in terms of sustainability and competitiveness, they face some crucial questions, such as: (1) what are the most relevant indicators in terms of its utility for tourism management?; (2) how many indicators have to be included to ensure a satisfactory coverage of all relevant aspects of tourism activity?; (3) what are the appropriate measures for each indicator and how get the necessary information?; (4) what are the pertinent sources of information? These and other related questions are considered as a preliminary step when introducing the monitoring system in tourism destinations. Aiming to get knowledge on this matter and to anchorage the empirical model of the Tourism Observatory of Center of Portugal (TOCP), a team of affiliated researchers of NID carried out a qualitative survey with a group of 40 tourism experts asking them a set of questions concerning the level of utility and trustiness of the statistical data are provided by tourism authorities to the stakeholders of tourism industry. Data analysis allowed us to identify the most relevant gaps regarding the quality of tourism information that has been provided to tourism decision makers, as well as to give some useful cues to improve the set of relevant indicators to be considered in the TOCP monitoring system. info:eu-repo/semantics/publishedVersion
Databáze: OpenAIRE