The Role of Corporate Social Responsibility in the Wine Industry: The Case Study of Veneto and Friuli Venezia Giulia
| Autor: | Luca Barro, Paolo Criscione, Ettore Capri, Gloria Luzzani, Lisa Pizzol, Carlo Bagnoli |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
CSR activities
Geography Planning and Development TJ807-830 Management Monitoring Policy and Law TD194-195 Renewable energy sources Wine industry Settore SECS-P/07 - Economia Aziendale Production (economics) GE1-350 Corporate sustainability Ecological drivers Food chain Sustainability practices Environmental impact assessment Marketing Environmental effects of industries and plants Renewable Energy Sustainability and the Environment business.industry Field (Bourdieu) Environmental sciences Relevant market Fair trade corporate sustainability ecological drivers sustainability practices food chain wine industry Corporate social responsibility Business Social responsibility |
| Zdroj: | Sustainability; Volume 13; Issue 23; Pages: 13230 Sustainability, Vol 13, Iss 13230, p 13230 (2021) |
| ISSN: | 2071-1050 |
| DOI: | 10.3390/su132313230 |
| Popis: | This study aimed to investigate the awareness of Corporate Social Responsibility (CSR) among wineries located in the Italian regions of Veneto and Friuli Venezia Giulia (FVG) (1), (2) the obstacles (3) and market drivers of its implementation (4), the practices and range of actions that are concretely implemented in the field of CSR (5), the implications that this management approach can have on company performance (6), and the communication tools used. The methodology adopted is based on a qualitative approach integrated with quantitative measures. In total, 28 wineries participated in the study. The results show that all of the wineries were aware of the importance of implementing CSR, although they mainly refer to environmental issues. Sponsorship in fair trade activities is considered the most relevant market driver, while Italian consumers are generally perceived as not particularly interested in sustainable wine production. The practices implemented are mainly focused on reducing environmental impact. Interesting insights have emerged from this study, such as an unusual disparity between theoretical knowledge and practical implementation of socially responsible activities, a tendency to adapt the entrepreneurial style towards CSR, as well as a fundamental willingness to implement good practices that go beyond the legal requirements currently in force. |
| Databáze: | OpenAIRE |
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