Choice Based on Goals
| Autor: | Paul M. Herr, Stephen J. Read, Chris Janiszewski, J. Edward Russo, Arie W. Kruglanski, Suresh Ramanathan, Angela Y. Lee, Joel B. Cohen, Stijn M. J. van Osselaer, Margaret C. Campbell, Nader T. Tavassoli, Jeannette K. Dale |
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| Přispěvatelé: | Department of Marketing Management |
| Rok vydání: | 2005 |
| Předmět: |
Marketing
Economics and Econometrics Class (computer programming) Goal orientation Subconscious Process (engineering) Management science Consumer choice media_common.quotation_subject Context (language use) Goal theory Business and International Management Psychology Priming (psychology) media_common |
| Zdroj: | Marketing Letters, 16(3/4), 335-346. Springer New York |
| ISSN: | 1573-059X 0923-0645 |
| Popis: | This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals, and process goals), (2) goals are cognitively represented, and (3) the impact of a goal on choice depends on its activation. For each class of goals, we discuss how goal activation is influenced by direct (subconscious) goal priming, by spreading activation from choice options, from other goals, and from the context, and by goal (non-)achievement. Opportunities for modeling goal-based choice, the integration of emotions in a theory of goal-based choice, and relationships with dual-process theories of decision making are discussed. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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