Conflicting coexistence of legitimation and delegitimation logics in a revived market: The case of a traditional clothing market
| Autor: | Meriam Belkhir, Ahmed Benmecheddal, Fatima Regany, Souad Djelassi |
|---|---|
| Přispěvatelé: | Lille School of Management Research Center - ULR 4112 (LSMRC), Université de Lille-SKEMA Business School, SKEMA Business School-Université de Lille, Lille University Management Lab - ULR 4999 (LUMEN), Université de Lille |
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
Marketing
business.industry 05 social sciences Dialogical self Identity (social science) Consumption (sociology) Clothing [SHS]Humanities and Social Sciences Work (electrical) Legitimation Political science Political economy 0502 economics and business Market logic 050211 marketing business 050203 business & management Qualitative research |
| Zdroj: | Journal of Business Research Journal of Business Research, Elsevier, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩ Journal of Business Research, 2021, 123, pp.438-449. ⟨10.1016/j.jbusres.2020.09.037⟩ |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2020.09.037⟩ |
| Popis: | Research on market shaping highlights the capacity of actors to influence a market by legitimating/delegitimating a consumption practice. This literature emphasizes the institutional work of actors in creating or transforming a market. However, little attention has been paid to the consequences for market shaping when some institutional actors endeavor to disrupt a market while others seek to maintain it. Drawing on a qualitative study of the Tunisian Sefsari clothing market, we show that actors in the dominated market logic can revive the market by working institutionally in response to institutional forces disrupting the Sefsari market. The market studied is shaped by a relationship between two opposing institutional logics that translates into an institutional complexity conveying identity tensions. By exploring market shaping as an outcome of dialogical legitimation/delegitimation work by institutional actors, our findings contribute to existing theorizations of market shaping and have a number of managerial implications. |
| Databáze: | OpenAIRE |
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