Business model innovation in incumbent firms : cognition and visual representation
| Autor: | Lorenzo Massa, Fredrik Hacklin |
|---|---|
| Přispěvatelé: | Sund, Kristian J., Galavan, Robert J., Bogers, Marcel |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
cognitive view
Elementary cognitive task Computer science activity system media_common.quotation_subject Perspective (graphical) Representation (systemics) Cognitive view Cognition business model reconfiguration Business model network-based representation Interdependence Activity system Complementarity (molecular biology) visual representation 658.406: Innovationsmanagement Change Management Centrality Business model innovation Cognitive psychology media_common Business model reconfiguration |
| Zdroj: | New Horizons in Managerial and Organizational Cognition ISBN: 9781839820632 Massa, L & Hacklin, F 2020, Business Model Innovation in Incumbent Firms : Cognition and Visual Representation . in K J Sund, R J Galavan & M Bogers (eds), Business Models and Cognition . Emerald Group Publishing, New Horizons in Managerial and Organizational Cognition, vol. 4, pp. 203-232 . |
| Popis: | Business model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which are cognitive in nature. The received literature has variously suggested that one way to overcome challenges to BMI, including cognitive ones, and support the cognitive tasks is using visual representations. Against this background, we aim at offering a con- tribution to the emerging line of inquiry at the nexus between business models (BMs), cognition and visual representations. Specifically, we de- velop a new method for visual representation of the BM in support of sim- plification of the cognitive effort and neutralisation of cognitive barriers. The resulting representation – a network-based representation, anchored on the activity-system perspective and offering complementarity and central- ity/periphery measures – allows to visually represent an existing BM as a network (nodes and linkages) of interdependent activities and to express information related to the degree of centrality/periphery of single activi- ties (nodes) with respect to the rest of a BM configuration. This informa- tion, we argue, is potentially very valuable in supporting the cognitive tasks involved in business model reconfiguration (BMR). We guide the reader to progressively appreciate how the development of the proposed method for visual representation is anchored to two main characteristics of BMR, namely the discovery-driven nature of BMR and the path-dependent na- ture of BMR. We offer initial insights on the cognitive value of such a type of representation in relationship to the simplification of the cognitive ef- fort and the neutralisation of cognitive barriers in BMR. |
| Databáze: | OpenAIRE |
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