ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CONTINUANCE INTENTION

Autor: Banjarnahor, Yolanda May Emmanuella, Setyorini, Retno
Rok vydání: 2022
Zdroj: JURISMA : Jurnal Riset Bisnis & Manajemen; Vol 12 No 1: April 2022; 41-54
ISSN: 2338-929X
2086-0455
DOI: 10.34010/jurisma.v12i1.4492
Popis: This research was conducted to determine and analyze the factors that influence Continuance Intention of Go-Food users in Bandung. The purpose of this study was to determine how much influence Habit on Continuance Intention of Go-Food users in Bandung, to find out how much influence Perceived Usefulness has on Continuance Intention of Go-Food users in Bandung, to know how much influence Perceived Enjoyment has on Continuance Intention of Go-Food users in Bandung, knowing how much influence Perceived Ease of Use has on the Continuance Intention of Go-Food users in Bandung. The independent variables are Habit, Perceived Usefulness, Perceived Enjoyment and Perceived Ease of Use. While the dependent variable is Continuance Intention. This research uses quantitative methods with descriptive research type. The population in this study were Go-Food users in Bandung. The sample technique used nonprobability sampling method with purposive sampling, that is as many as 100 respondents. The data analysis technique used multiple linear regression analysis. The conclusion of this study is that Habit, Perceived Usefulness, Perceived Enjoyment have a positive and significant effect on Continuance Intention. Meanwhile, Perceived Ease of Use has no positive and significant effect on Continuance Intention
Penelitian ini dilakukan untuk mengetahui dan menganalisis faktor-faktor yang mempengaruhi Continuance Intention pada pengguna Go-Food di Kota Bandung. Tujuan dilakukannya penelitian ini adalah untuk mengetahui seberapa besar pengaruh Habit terhadap Continuance Intention pengguna Go-Food di Kota Bandung, mengetahui seberapa besar pengaruh Perceived Usefulness terhadap Continuance Intention pengguna Go-Food di Kota Bandung, mengetahui seberapa besar pengaruh Perceived Enjoyment terhadap Continuance Intention pengguna Go-Food di Kota Bandung, mengetahui seberapa besar pengaruh Perceived Ease of Use terhadap Continuance Intention pengguna Go-Food di Kota Bandung. Variabel independen yaitu Habit, Perceived Usefulness, Perceived Enjoyment dan Perceived Ease of Use. Sedangkan variabel dependen yaitu Continuance Intention. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Populasi dalam penelitian ini adalah pengguna Go-Food di Kota Bandung. Teknik sampel dengan metode Nonprobability sampling dengan Purposive sampling yakni sebanyak 100 responden. Teknik analisis data menggunakan analisis regresi linier berganda. Kesimpulan dari penelitian ini yaitu bahwa Habit, Perceived Usefulness, Perceived Enjoyment berpengaruh positif dan signifikan terhadap Continuance Intention. Sedangkan Perceived Ease of Use tidak berpengaruh positif dan signifikan terhadap Continuance Intention.
Databáze: OpenAIRE
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