Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates
| Autor: | Moty Amar, Aner Tal, Yaniv Gvili |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: |
calories
visual cues food judgment biases nutrition Calorie Health Toxicology and Mutagenesis Choice Behavior Article Food Preferences Food Labeling Product (category theory) Sensory cue Estimation Public economics Notice Work (physics) Public Health Environmental and Occupational Health Caloric theory Consumer Behavior Depiction Medicine Energy Intake Psychology |
| Zdroj: | International Journal of Environmental Research and Public Health, Vol 18, Iss 12392, p 12392 (2021) International Journal of Environmental Research and Public Health International Journal of Environmental Research and Public Health; Volume 18; Issue 23; Pages: 12392 |
| ISSN: | 1661-7827 1660-4601 |
| Popis: | Consumers’ calorie estimates are often biased and inaccurate. Even the presence of relevant nutritional information may not suffice to prevent consumer biases in calorie estimation. The current work demonstrates across two studies that visual cues given by larger product depictions lead to increased calorie estimates. Further, it demonstrates that these effects occur even when consumers are given, and notice, information about product quantity. The findings thus shed light on a novel biasing effect on consumer calorie evaluation, and, more generally, the findings provide evidence for the importance of visual inputs over textual ones in consumers’ nutritional assessment of food products. In this, the current research provides insights relevant to helping nutritional literacy via awareness of biasing influences on caloric assessment. In the same manner, the research also provides insights that may assist the regulator protecting consumers by highlighting factors biasing nutritional assessment. |
| Databáze: | OpenAIRE |
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