The 'Polychronicity - Multiple Media Use' (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
| Autor: | Stavros P. Kalafatis, Helen Robinson |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Scale (ratio) Strategy and Management 05 social sciences Scale development 050801 communication & media studies Context (language use) Measure (mathematics) 0508 media and communications Multiple media Human–computer interaction 0502 economics and business Multi dimensional Human multitasking 050211 marketing Business Polychronicity business Social psychology |
| ISSN: | 0267-257X |
| Popis: | Our paper details the development of a new multidimensional scale to measure polychronicity, ‘the preference for multiple media use’ (the P-MMU). Previous measures of polychronicity are predominant... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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