'Let’s Talk about Physical Activity': Understanding the Preferences of Under-Served Communities when Messaging Physical Activity Guidelines to the Public
| Autor: | Charlie Foster, James D Nobles, Andy Gibson, Clare Thomas, Sabi Redwood, Rosie Davies, Zoe Banks Gross, Michelle Farr, Russell Jago, Malcolm Hamilton, Christopher Speed, Zoe Trinder-Widdess |
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| Rok vydání: | 2020 |
| Předmět: |
Adult
Male Adolescent messaging Health Toxicology and Mutagenesis Physical fitness MEDLINE Physical activity lcsh:Medicine physical activity Health Promotion Somali Article Young Adult 03 medical and health sciences 0302 clinical medicine Humans guidelines 030212 general & internal medicine Child Exercise Aged Language Aged 80 and over communication business.industry lcsh:R Public Health Environmental and Occupational Health Citizen journalism 030229 sport sciences Consumer Behavior Middle Aged Public relations United Kingdom Social marketing language.human_language social marketing language Female business Psychology qualitative research Qualitative research |
| Zdroj: | International Journal of Environmental Research and Public Health Volume 17 Issue 8 Nobles, J, Thomas, C, Gross, Z B, Hamilton, M, Trinder-Widdess, Z, Speed, C, Gibson, A, Davies, R, Farr, M, Jago, R, Foster, C & Redwood, S 2020, ' “Let’s Talk about Physical Activity” : Understanding the Preferences of Under-Served Communities when Messaging Physical Activity Guidelines to the Public ', International Journal of Environmental Research and Public Health, vol. 17, no. 8, 2782 . https://doi.org/10.3390/ijerph17082782 International Journal of Environmental Research and Public Health, Vol 17, Iss 2782, p 2782 (2020) |
| ISSN: | 1660-4601 |
| DOI: | 10.3390/ijerph17082782 |
| Popis: | Despite many countries having physical activity guidelines, there have been few concerted efforts to mobilize this information to the public. The aim of this study was to understand the preferences of under-served community groups about how the benefits of physical activity, and associated guidelines, can be better communicated to the public. Participatory workshops, co-developed between researchers, a local charity, and a community artist, were used to gather data from four groups in Bristol, UK: young people (n = 17) adults (n = 11) older adults (n = 5) and Somali women (n = 15). Workshop content was structured around the study aims. The community artist and/or the local charity delivered the workshops, with researchers gathering data via observation, photos, and audio-recordings, which were analysed using the framework method. All four groups noted that the benefits of physical activity should be included within any communications efforts, though not restricted to health-related benefits. Language used should be simple and jargon-free terms such as &ldquo sedentary&rdquo &ldquo vigorous&rdquo and &ldquo intensity&rdquo were deemed inaccessible, however all groups liked the message &ldquo some is good, more is better&rdquo Views about preferred mechanisms, and messenger, for delivering physical activity messages varied both between, and within, groups. Recommendations for those working in physical activity communications, research, and policy are provided. |
| Databáze: | OpenAIRE |
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