Estetikk og spillelementer: Utfoldelse og lekenhet med digital medieteknologi

Autor:	Torill Elvira Mortensen, Kristine Jørgensen
Rok vydání:	2013
Předmět:	spillisering playfulness aesthetics Communication. Mass media gamification proceduralrhetorics General Medicine Psychology P87-96 Humanities procedural rhetorics
Zdroj:	Norsk Medietidsskrift, Vol 20, Pp 241-260 (2013)
ISSN:	0805-9535 0804-8452
DOI:	10.18261/issn0805-9535-2013-03-04
Popis:	This article discusses gamification – the use of game elements in non-game contexts. Popular in marketing and education in 2011-2012, gamification is seen either as a way of making routine-based tasks entertaining by introducing game elements, or as a system of behaviourism and exploitation. We argue that both understandings are reductionist and lack the power to explain why human beings are motivated by certain textual structures and not by others. By showing how it is used in other situations, we argue that gamification is not new, but must be understood in a broader cultural and aesthetic perspective sensitive to the user’s personal experience with a text.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::248cd7dd95863b7f8f29044acf287917 https://doi.org/10.18261/issn0805-9535-2013-03-04 Zobrazit plný text záznamu