Product platform replacement: impact of performance objectives, innovation speed, and competition

Autor:	Bart Devoldere, Stefan Creemers, Robert Boute, Maud Van den Broeke
Rok vydání:	2021
Předmět:	Competition (economics) Risk analysis (engineering) Computer science Strategy and Management Industrial relations General Engineering Product (category theory) Performance objective Operational costs Law Platform development Computer Science Applications Variety (cybernetics)
Zdroj:	International Journal of Technology Management. 85:21
ISSN:	1741-5276 0267-5730
Popis:	Product platforms are assets shared by multiple products. Their primary purpose is to offer product variety while keeping time-to-market and operational costs down. As new products are developed over time, the question arises when to replace a platform. The repetitive use of the same platform for multiple product generations keeps platform development time and costs low. As the platform gets obsolete, however, the time and efforts to adapt the platform to the newest product will go up. With these dynamics in mind, we develop a simulation model to gain insight into the desired platform replacement planning. We examine how platform replacements are impacted by a firm's performance objectives, the speed of innovation, and the competitive landscape.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::247da7dc67bc90360a53d741df63b518 https://doi.org/10.1504/ijtm.2021.10036237 Zobrazit plný text záznamu