Motivations to consume ecological foods in alternative food networks (AFNs) in Southern Spain
Autor: | Angélica Espinoza-Ortega, Carmen Lozano-Cabedo, Santiago Amaya-Corchuelo, Encarnación Aguilar-Criado, Sttefanie Yenitza Escobar-López |
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Přispěvatelé: | Economía General |
Rok vydání: | 2019 |
Předmět: |
Consumption (economics)
0303 health sciences food choice questionnaire 030309 nutrition & dietetics Ecology Nutritional content 05 social sciences Certification consumers Social research 03 medical and health sciences Naturalness Work (electrical) Motives Order (business) 0502 economics and business Food choice ecological Business Management and Accounting (miscellaneous) 050211 marketing Business Food Science |
Zdroj: | British Food Journal Vol. 121 n. 11 pp. 2565-2577 RODIN. Repositorio de Objetos de Docencia e Investigación de la Universidad de Cádiz instname |
ISSN: | 0007-070X |
Popis: | Purpose The purpose of this paper is to identify the motivations to consume ecological foods in alternative food networks (AFNs). Design/methodology/approach In total, 150 questionnaires were applied; the questionnaire was adapted from Food Choice Questionnaire (Steptoe et al., 1995). Data were analyzed by means of multivariate statistics with factor and cluster analysis. In order to identify statistical differences (p Findings Ten factors or motivations were found: social ecological concern, nutritional content, sensory aspects, certifications, naturalness, specialized consumption, trust in the seller, economic aspects, health and availability. Four groups were obtained and called: citizen consumers, in-process citizen consumers, conscious social consumers with no interest in certifications and conscious pragmatic consumers. It is concluded that differentiated consumers visit these establishments and their motivations are diverse, albeit they concur, to a varying extent, with the objectives of AFNs, finding a mixture of hedonic and ethical motivations. Practical implications This sort of works about specific places of consumption as well as specific consumers, in this case ecological, contributes to the development of future social research on other contexts, different consumers and products. Originality/value This sort of research has been carried out in various European cities, with a number of foods and over various sales channels; however, at present there is a debate around AFNs and the veracity of their goals. This way, the present work can contribute with an answer to whether the goals match the motivations of consumers. |
Databáze: | OpenAIRE |
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