Nonconscious priming of communication

Autor:	Marina Krayeva, Martin J. Pickering, Janet F. McLean
Rok vydání:	2015
Předmět:	Communication Sociology and Political Science Social Psychology communication business.industry Task (project management) Helpfulness addressee narrator Narrative Affect (linguistics) nonconscious priming business Psychology Priming (psychology) Social psychology
Zdroj:	Pickering, M, Kraeva, M & McLean, J 2015, ' Nonconscious priming of communication ', Journal of Experimental Social Psychology, vol. 58, pp. 77-81 . https://doi.org/10.1016/j.jesp.2014.12.007
ISSN:	0022-1031
DOI:	10.1016/j.jesp.2014.12.007
Popis:	This study investigated whether nonconscious priming can affect the communicative quality of narratives. In two experiments, narrators were primed with words associated with helpfulness or unhelpfulness, and then, in an apparently unrelated task, read and retold a short story to addressees. In Experiment 1, the narrator provided a spoken description, and we also manipulated whether the narrator retold the story to the addressee or to a microphone. In Experiment 2, the narrator provided a written description. In both experiments, narrators primed with helpful words took longer to read the story and provided retellings that were rated to be higher quality than narrators primed with unhelpful words. We propose that priming the concept of helpfulness influences the processes involved in message construction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::23bf2e69d4ae714988933d86cdda4021 https://doi.org/10.1016/j.jesp.2014.12.007 Zobrazit plný text záznamu Full Text from ScienceDirect