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Nowadays, social media are recognised as a media for information aggregation rather than just a sociability and gathering platform. Because of the exponential growth of social media usage, there has been an explosion of social media data produced by its users as UGC (User Generated Content), which can be stored in a variety of formats, including textual data, images, videos, audio, and geolocations. This potential can be used to explain various phenomena and solve problems in the tourism sector. This study will examine the use of social media data to gain a better understanding of Indonesian tourism. |
