Social Network Communications in Chilean Older Adults
| Autor: | Elizabeth E. Grandon, Muriel Ramírez-Santana, Francisco Javier Rondan-Cataluña, Jorge Arenas-Gaitán, Jorge Alfaro-Perez, Patricio Ramírez-Correa |
|---|---|
| Přispěvatelé: | Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing) |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
medicine.medical_specialty
animal structures Decision trees Health Toxicology and Mutagenesis media_common.quotation_subject Population Internet privacy Decision tree lcsh:Medicine Article Social Networking 03 medical and health sciences Segmentation 0302 clinical medicine 030502 gerontology General wellbeing medicine Humans Lack of knowledge social networking sites 030212 general & internal medicine Chile education older adults Aged media_common education.field_of_study Social network decision trees business.industry Public health lcsh:R segmentation Public Health Environmental and Occupational Health Social engagement Social networking sites Older adults Educational Status Hong Kong Public Health 0305 other medical science Psychology business Social Media Autonomy |
| Zdroj: | International Journal of Environmental Research and Public Health Volume 17 Issue 17 idUS: Depósito de Investigación de la Universidad de Sevilla Universidad de Sevilla (US) International Journal of Environmental Research and Public Health, Vol 17, Iss 6078, p 6078 (2020) idUS. Depósito de Investigación de la Universidad de Sevilla instname |
| ISSN: | 1660-4601 |
| DOI: | 10.3390/ijerph17176078 |
| Popis: | The growth of older adults in new regions poses challenges for public health. We know that these seniors live increasingly alone, and this impairs their health and general wellbeing. Studies suggest that social networking sites (SNS) can reduce isolation, improve social participation, and increase autonomy. However, there is a lack of knowledge about the characteristics of older adult users of SNS in these new territories. Without this information, it is not possible to improve the adoption of SNS in this population. Based on decision trees, this study analyzes how the elderly users of various SNS in Chile are like. For this purpose, a segmentation of the di erent groups of elderly users of social networks was constructed, and the most discriminating variables concerning the use of these applications were classified. The results highlight the existence of considerable di erences between the various social networks analyzed in their use and characterization. Educational level is the most discriminating variable, and gender influences the types of SNS use. In general, it is observed that the higher the educational level, the more the di erent social networking sites are used. |
| Databáze: | OpenAIRE |
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