Consumer Goals in Vacation Decision Making
| Autor: | Alain Decrop, Metin Kozak |
|---|---|
| Rok vydání: | 2014 |
| Předmět: |
Tourist behavior
Marketing Typology decision goals media_common.quotation_subject Self-esteem Cognition consumer psychology tourism marketing Modal multilevel decision making Tourism Leisure and Hospitality Management Business decision mapping Economics Product (category theory) Consumer behaviour Tourism media_common |
| Zdroj: | Journal of Travel & Tourism Marketing. 31:71-81 |
| ISSN: | 1540-7306 1054-8408 |
| DOI: | 10.1080/10548408.2014.861722 |
| Popis: | The primary purpose of this study is twofold: (a) to explore which decision goals are used the most when making tourism choices, and (b) to investigate how such goals vary across both product (generic, modal, specific) and social (group, household, individual) levels in consumers’ decision-making processes. Results help validate Bettman, Luce, and Payne’s (1998) decision goals’ typology. They further show that respondents are more likely to pursue self-confidence as a goal when making generic decisions while they will be more incline to minimize their cognitive efforts and to maximize the accuracy of their choices for specific decisions. In a social perspective, singles are more likely to minimize their cognitive efforts, whereas households and groups are keener on maximizing the ease of justifying the decision to their members. |
| Databáze: | OpenAIRE |
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