Assortment Optimisation Under a General Discrete Choice Model: A Tight Analysis of Revenue-Ordered Assortments
Autor: | Gerardo Berbeglia, Gwenaël Joret |
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Rok vydání: | 2019 |
Předmět: |
FOS: Computer and information sciences
Class (set theory) Computer Science::Computer Science and Game Theory Mathematical optimization General Computer Science Computer science 0211 other engineering and technologies Informatique appliquée logiciel Context (language use) 0102 computer and information sciences 02 engineering and technology Minimum spanning tree 01 natural sciences Set (abstract data type) Order (exchange) Envy-free pricing 0502 economics and business Computer Science - Data Structures and Algorithms FOS: Mathematics Assortment problem 0202 electrical engineering electronic engineering information engineering Stackelberg competition Revenue Data Structures and Algorithms (cs.DS) Special case Mathematics - Optimization and Control Multinomial logistic regression Mathematics Choice set Discrete choice 021103 operations research Revenue management Informatique générale Heuristic Applied Mathematics 05 social sciences Function (mathematics) Stackelberg games Computer Science Applications Mathématiques Optimization and Control (math.OC) 010201 computation theory & mathematics Theory of computation 020201 artificial intelligence & image processing Mathematical economics 050203 business & management Sciences exactes et naturelles |
Zdroj: | EC Proceedings-ACM conference on Economics and Computation, ACM EC '17 Algorithmica, 82 (4 |
ISSN: | 1432-0541 0178-4617 |
Popis: | The assortment problem in revenue management is the problem of deciding which subset of products to offer to consumers in order to maximise revenue. A simple and natural strategy is to select the best assortment out of all those that are constructed by fixing a threshold revenue π and then choosing all products with revenue at least π. This is known as the revenue-ordered assortments strategy. In this paper we study the approximation guarantees provided by revenue-ordered assortments when customers are rational in the following sense: the probability of selecting a specific product from the set being offered cannot increase if the set is enlarged. This rationality assumption, known as regularity, is satisfied by almost all discrete choice models considered in the revenue management and choice theory literature, and in particular by random utility models. The bounds we obtain are tight and improve on recent results in that direction, such as for the Mixed Multinomial Logit model by Rusmevichientong et al. (Prod Oper Manag 23(11):2023–2039, 2014). An appealing feature of our analysis is its simplicity, as it relies only on the regularity condition. We also draw a connection between assortment optimisation and two pricing problems called unit demand envy-free pricing and Stackelberg minimum spanning tree: these problems can be restated as assortment problems under discrete choice models satisfying the regularity condition, and moreover revenue-ordered assortments correspond then to the well-studied uniform pricing heuristic. When specialised to that setting, the general bounds we establish for revenue-ordered assortments match and unify the best known results on uniform pricing. SCOPUS: ar.j info:eu-repo/semantics/published |
Databáze: | OpenAIRE |
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