Internationalization strategies of emerging market-based multinationals: integration of Indian ICT-ITES companies on the Dutch service outsourcing market
| Autor: | Iris Roodheuvel, Niels Beerepoot |
|---|---|
| Přispěvatelé: | Geographies of Globalizations (GoG, AISSR, FMG) |
| Jazyk: | angličtina |
| Rok vydání: | 2016 |
| Předmět: |
business.industry
media_common.quotation_subject 05 social sciences Geography Planning and Development 0211 other engineering and technologies 021107 urban & regional planning 02 engineering and technology International trade Outsourcing Internationalization Globalization Order (exchange) Information and Communications Technology Service (economics) 0502 economics and business Economics ComputingMilieux_COMPUTERSANDSOCIETY business Emerging markets 050203 business & management Industrial organization media_common |
| Zdroj: | European Planning Studies, 24(7), 1374-1391. Routledge |
| ISSN: | 0965-4313 |
| DOI: | 10.1080/09654313.2016.1170107 |
| Popis: | This paper examines the entry of Indian information and communication technology–information technology-enabled services (ICT-ITES) companies on the Dutch service outsourcing market. Using this case study, the paper integrates two academic debates: the rise of emerging country-based multinationals and the international dynamics in the ICT-ITES sector. Indian ICT-ITES firms can no longer only rely on cheap labour in their home country and need to build global delivery capacity in order effectively to compete with Western ICT-ITES multinationals. By examining their entry strategy in the Dutch service outsourcing market, this paper highlights the difficulties of latecomer multinationals in entering the more profitable domains of the ICT-ITES market. |
| Databáze: | OpenAIRE |
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