Can nudging overcome procrastinating on preventive health investments?
| Autor: | Willa Friedman, Nicholas Wilson |
|---|---|
| Rok vydání: | 2022 |
| Předmět: |
Male
Public economics Compensation (psychology) Economics Econometrics and Finance (miscellaneous) Developing country Preventive health Subsidy Investment (macroeconomics) Complement (complexity) Framing (social sciences) Circumcision Male Preventive Health Services Humans Business Investments Empirical evidence health care economics and organizations |
| Zdroj: | Economics & Human Biology. 45:101040 |
| ISSN: | 1570-677X |
| DOI: | 10.1016/j.ehb.2021.101040 |
| Popis: | A fundamental puzzle about human behavior is low investment in preventive health inputs. Present-biased preferences have frequently been put forth as a theoretical explanation for this, but with limited empirical evidence supporting it, especially in developing countries. We extend our previous analysis of a field experiment testing advertising strategies to increase demand for a potentially life-saving preventive health technology, voluntary medical male circumcision. Offering compensation of US$10 conditional on a complement to the procedure, a short counseling session at a providing clinic, tripled uptake of the procedure. This is consistent with the idea that subsidizing a complement encouraged procrastinating men with latent demand to invest in preventive health. In addition, framing the basic advertisement using the statement, “Are you tough enough?”, doubled uptake. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|
Full Text from ScienceDirect