Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk

Autor:	Nurannafi Farni Syam Maela, Amalia Pertiwi, Raden Ayu Erni Jusnita
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	Product (business) In depth interviews Business administration Marketing communication Business Descriptive research Literature study Marketing mix Field observation
Zdroj:	Jurnal Komunikasi Profesional; Vol 3 No 1 (2019) Jurnal Komunikasi Profesional; Vol 3, No 1 (2019) Jurnal Komunikasi Profesional; Vol. 3 No. 1 (2019)
ISSN:	2579-9371
DOI:	10.25139/jkp.v3i1
Popis:	The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20fdad4f10de81515b4071259eddcfaf https://ejournal.unitomo.ac.id/index.php/jkp/article/view/1699 Zobrazit plný text záznamu