Peer crowd segmentation for targeting public education campaigns: Hip hop youth and tobacco use
| Autor: | Matthew W. Walker, Amy Lyn Henes, Leah Hoffman, James Nonnemaker, Youn Ok Lee, Leah Fiacco, Matthew C. Farrelly, Laurel Curry |
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| Jazyk: | angličtina |
| Rok vydání: | 2019 |
| Předmět: |
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Odds Ratio Tobacco use CTP Center for Tobacco Products lcsh:R education Public Health Environmental and Occupational Health lcsh:Medicine 030209 endocrinology & metabolism Health Informatics Convenience sample Regular Article Odds 03 medical and health sciences FDA U.S. Food and Drug Administration 0302 clinical medicine Blunt Tobacco prevention Media campaigns 030212 general & internal medicine Psychology Public education Demography |
| Zdroj: | Preventive Medicine Reports Preventive Medicine Reports, Vol 14, Iss, Pp-(2019) |
| ISSN: | 2211-3355 |
| Popis: | This study examines the potential association between strength of Hip Hop peer crowd identification and tobacco use in one of the first large samples of Hip Hop youth in the United States. Data are from a geographically-targeted, address-based convenience sample of 2194 youths aged 12–17 who identify with the Hip Hop peer crowd collected via in-person and web interviews in 30 U.S. media markets in 2015. We examined strength of Hip Hop peer crowd identification, perceived peer tobacco use, and tobacco use outcomes. Overall, 18.3% of Hip Hop youth reported current blunt (cigar with added marijuana) use, followed by electronic cigarettes (e-cigarettes) (11.6%), cigar (without added marijuana) (8.8%), hookah (6.5%), and cigarette (5.6%) use. Stronger Hip Hop peer crowd identification was associated with increased odds of using cigarettes (OR = 2.25, p |
| Databáze: | OpenAIRE |
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