How do consumers' gender and rational thinking affect the acceptance of entertainment social robots?
| Autor: | Santiago Forgas-Coll, Ruben Huertas-Garcia, Guillem Alenya, Antonio Andriella |
|---|---|
| Přispěvatelé: | Conferencia de Rectores de las Universidades Españolas, Consejo Superior de Investigaciones Científicas (España), European Commission, Ministerio de Economía y Competitividad (España), Universitat Politècnica de Catalunya. Doctorat en Automàtica, Robòtica i Visió, Institut de Robòtica i Informàtica Industrial, Universitat Politècnica de Catalunya. ROBiri - Grup de Robòtica de l'IRI |
| Rok vydání: | 2022 |
| Předmět: |
Robòtica
Artificial intelligence General Computer Science Social Psychology Intel·ligència artificial Qualitative reasoning Raonament qualitatiu Robotics Mathematical recreations Reasoning system Human-Computer Interaction Philosophy Estudis de gènere Control and Systems Engineering Entertainment Matemàtica recreativa Social-robot acceptance Gender differences Gender studies Electrical and Electronic Engineering Informàtica::Robòtica [Àrees temàtiques de la UPC] Robots Dual-process theory |
| Zdroj: | International Journal of Social Robotics Dipòsit Digital de la UB Universidad de Barcelona UPCommons. Portal del coneixement obert de la UPC Universitat Politècnica de Catalunya (UPC) |
| ISSN: | 1875-4805 1875-4791 |
| Popis: | In recent years, the rapid ageing of the population, a longer life expectancy and elderly people¿s desire to live independently are social changes that put pressure on healthcare systems. This context is boosting the demand for companion and entertainment social robots on the market and, consequently, producers and distributors are interested in knowing how these social robots are accepted by consumers. Based on technology acceptance models, a parsimonious model is proposed to estimate the intention to use this new advanced social robot technology and, in addition, an analysis is performed to determine how consumers¿ gender and rational thinking condition the precedents of the intention to use. The results show that gender differences are more important than suggested by the literature. While women gave greater social influence and perceived enjoyment as the main motives for using a social robot, in contrast, men considered their perceived usefulness to be the principal reason and, as a differential argument, the ease of use. Regarding the reasoning system, the most significant differences occurred between heuristic individuals, who stated social influence as the main reason for using a robot, and the more rational consumers, who gave ease of use as a differential argument. Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. This work has been partially funded by the EU Project SOCRATES H2020-MSCA-ITN-721619, by the European Union's Horizon 2020 under ERC Advanced Grant CLOTHILDE (No. 741930), by the Spanish Ministry of Science and Innovation HuMoUR TIN2017-90086-R, and by the State Research Agency through the María de Maeztu Seal of Excellence to IRI (MDM-2016-0656). |
| Databáze: | OpenAIRE |
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