The impact of EU institutional advertising on public support for European integration
| Autor: | Roberto Pannico, Enrique Hernández |
|---|---|
| Přispěvatelé: | Repositório da Universidade de Lisboa |
| Jazyk: | angličtina |
| Rok vydání: | 2020 |
| Předmět: |
Health (social science)
Public economics Cost–benefit analysis 05 social sciences Political support Euroscepticism 050801 communication & media studies 0506 political science 0508 media and communications Advertising Political science Political Science and International Relations European integration 050602 political science & public administration Public support Demography |
| Zdroj: | Repositório Científico de Acesso Aberto de Portugal Repositório Científico de Acesso Aberto de Portugal (RCAAP) instacron:RCAAP |
| Popis: | Utilitarian theories propose that support for the EU is based on an instrumental calculus about the costs and benefits of European integration. Drawing on these theories, we analyze whether and how ads produced by European institutions affect public support for the EU. Our findings, based on a panel survey experiment, indicate that these ads increase support for the EU, and that ads emphasizing the policy benefits of European integration are more effective than ads emphasizing its reduced costs. However, these positive effects are short-lived, since they had disappeared one year after citizens were initially exposed to the ads. In a context of increasing negativity towards the EU, these findings, based on realistic treatments, have relevant theoretical and policy implications. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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